• Ambassadors are individuals who exhibit the highest degree of professionalism and embrace an attitude that is positive, supportive and respectful to all. Ambassadors are to support and represent the Commerce Industrial Council/Chamber of Commerce, and improve member retention. Committee Goals • Improve retention through efforts to mentor new members in their first year of membership. • Represent the Chamber at events. and at major community events that should have Ambassador presence. • Facilitate positive and constructive communication between the Chamber membership and the Board of Directors in an effort to continuously improve member services.