Census Toolkit for Business Owners in Los Angeles County
The Census Is Important for Business Growth
The information collected by the census every 10 years from everyone living in the U.S. provides businesses with the most comprehensive, reliable, free source of data about residents in the country available. Census data informs your decisions about potential employees, customers, and markets. Take a look at how companies use census data to enhance their business here: census.gov/target.
Getting Everyone Counted = $$$ for Your Customers,Employees, and Community
An accurate Census count helps drive our Los Angeles County economy by helping to allocate billions of dollars in federal money. Each person counted in the 2020 Census means more money for critical services like:
● Workforce Development
● Housing and other Solutions for Homelessness
Over three fourths of Californians (78%) trust their employer more than any single institution and trust business leaders to improve the area in which they live. What does this mean? It means that your community, customers, and employees are relying on YOU to share these important messages. As a business leader the census is both a leadership opportunity and a chance to improve your business.
How Can Your Business Help?
For the first time, the Census form will be available to complete online, by phone, or mail in 13 languages. Starting mid-March 2020, each household will receive a postcard in the mail informing them of the options for filling out the Census questionnaire.
Use this toolkit to promote the census from now until May and encourage your employees and customers to complete their census questionnaires in March and April 2020. Check out how LA County businesses are promoting the Census here: https://bit.ly/36oZ12u.
This toolkit includes:
1. Draft language for any written communication to employees
2. Talking points for a staff event or meeting
3. Links to social media graphics
4. A flyer that can be posted in the break room, storefront or near a cash register
Want additional local resources for specific demographic groups? Contact your localcomplete count committee or visit strongnation.org/CAcensus.
Key Dates and Action Plan for 2020
January-February: A great way to promote this important information internally is by asking your team to identify an internal leader/s to become a voluntary Census 2020 Captain. Have your Captain sign up for the Census Business Network at strongnation.org/CACensus. You can also use your talking points at staff meetings to draw attention to the census.
March-April: Invitations to complete the 2020 Census online will be mailed. This is the prime time to encourage your employees and customers to complete their census questionnaire. Remember to post a flyer (print here) where everyone can see it and share a picture of your efforts on social media!
Don’t forget to use the hashtags:
April 1: National Census Day! Join the group effort by providing a workstation for people to complete their census, hosting a lunchtime event for your employees and promoting the census on your social media.
Talking Points for Employee Gathering
The talking points below provide essential information about the 2020 Census and why it is important that everyone in California participates. Please make them your own and modify them to fit your employees.
What is the 2020 census?
• The U.S. Constitution calls on the federal government to conduct a basic count of all residents living in the country every 10 years. The next population count is this year (2020).
• The census questionnaire is short (9 questions), takes an average of 10 minutes to complete, and only asks for basic information (e.g., age, sex, race, type of housing, etc.) from all people regularly sharing your address. It does not ask for sensitive information
like social security numbers, immigration status or bank account information.
The census helps to improve Our County
• Information from the 2020 Census will help to distribute billions of dollars in federal resources. Every year, California gets billions of dollars based on census information that helps pay for schools, roads, police, fire, health care and many more services. An undercount would jeopardize our full share of these resources.
How can someone complete their questionnaire?
For the first time, residents can complete their forms online, but still have the option of responding by phone or mail. Go to census.lacounty.gov for more information and to complete your questionnaire starting in March 2020. If you don’t respond by the end of April, a census worker may visit your home.
What about confidentiality?
Title 13 of the federal law prohibits the Census Bureau from sharing individual census information with any person, organization or government body, including law enforcement. All census staff take a lifetime oath to protect personal information, with up to $250,000 in fines and/or up to 5 years of jail time for violations.
Once you complete your questionnaire, please encourage your family and friends to do the same.